I read Fast Company for its quick and intellectually far reaching articles on issues of sustainability, entrepreneurship, culture, politics, the economy, and how all of these intersect and influence each other.
Found this piece by Elizabeth Segran about a new endeavor from Levi’s and local surf brand (and friend!) Outerknown:
… Imagine if you could throw a your ratty old t-shirt or worn-out jeans into the recycling bin, along with your plastic water bottle and aluminum beer can. The clothes would then get sent to a facility where they would be broken down and turned back into new T-shirts and jeans.
Paul Dillinger, Levi’s head of innovation, believes this future is around the corner. And he wants Levi’s to be ready for the day that large-scale clothing recycling becomes available. Levi’s recently launched a capsule collection through its eco-friendlier Wellthread line that is designed to be easily processed by an industrial fabric-recycling plant. “We are building a design practice to retrain designers to design clothes that can be more efficiently taken back, recovered, and turned into next-generation materials,” Dillinger says.
