One of the critical challenges in developing a viable Fibershed is the tension between the realist’s recognition of the ultimate goal: zero waste, low-to-no (??!) new production, and the everyday needs - and delights - we have. Do we need a new shirt? Do we want another new skein of yarn, another few yards of fabric?
This article by Samantha Masunaga in the LA Times’ Business section Sunday, Nov 3rd – I know, sometimes it takes awhile to wander through the articles I leave open in my browser tabs! – offers some optimistic reporting on how the younger generations are demanding more sustainable options, and may even drive fast fashion out of business for good.
“Customers are taking notice of the waste. Americans have increasingly expressed interest in buying sustainable goods, and sales data show they’re doing it.
Last year, U.S. shoppers spent $128.5 billion on sustainable versions of quick-selling goods such as groceries and toilet paper, according to a Nielsen survey. And 48% of Americans surveyed said they’d be willing to change their consumption habits to reduce their environmental impact.”
I copied the link to the entire piece and if you don’t have a subscription to the Times, a PDF via the button.